Double Stacker by Sid Lee Paris for Kentucky Fried Chicken/KFC

Double Stacker

Pin to Collection
Add a note
Industry Fast food
Media Film, Digital, Interactive & Mobile
Market France
Agency Sid Lee Paris
Creative Director Sylvain Thirache, Clement Mornet-Landa
Art Director Amelie Pichon
Copywriter Simon Lamasa
Producer Thomas Laget
Production Phantasm
Director Manu Payet
Released April 2017

Credits & Description

Media: Integrated
Category: Food
Country: France
Brand : KFC
Agency : Sid Lee Paris
Creative Directors: Sylvain Thirache - Céline et Clément Mornet Landa
Art Director : Amélie Pichon
Copywriter : Simon Lamasa
Brand Management : Bart de Kool, Nathalie Tempra
Agency Management : Mehdi Benali, Héloïse Marchal, Benoit Fernandes
Producer : Thomas Laget
Production Company : Phantasm
Director : Manu Payet
Date: March, 2017
Description:
With the Double Stacker launching in France, KFC wants to give everyone the irresistible urge to see double – because after seeing the new sandwich’s two big chicken breasts, you’ll want to see everything doubled.
A new Double Stacker sandwich campaign for KFC, which began during the France-Spain football match, centers on the idea that by just looking at 2 filet chicken sandwiches, you'll start musing about what else you would double if you had the chance. #JeDédoublerais (I would double).
Fans were also invited to log on to Twitter, where they found short videos of football star players Giroud and Kurzawa encouraging them to tweet about their double fantasies. Those with the most creative ideas can be seen below.