Kia Film, Digital HOT BOTS by David&Goliath

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market United States
Agency David&Goliath
Director Carl Erik Rinsch
Executive Creative Director Colin Jeffery
Creative Director Gary Dutoit, Eron Broughton
Art Director Basil Douglas Cowieson
Copywriter Greg Buri
Producer David Zander, Kate Leahy
Editor Kirk Baxter
Released October 2012

Credits & Description

Category: Direction
Agency Producer: Carol Lombard (Executive Producer
Account Supervisor: Brian Dunbar (Managing Partner
Director: Carl Erik Rinsch
Executive Creative Director: Colin Jeffery
Copywriter: Greg Buri (Acd)
Creative Director: Eron Broughton
Editor: Kirk Baxter
Account Manager: Justin Manfredi (Sr. Integrated Acct Director)
Account Manager: Nancy Ramirez (Acct Supervisor)
Producer: Kate Leahy
Sound Studio: Lime
Agency Producer: Managing Director) Paul Albanese (Executive Producer)
Editing Company: Rock Paper Scissors
Planner: Steven Garcia (Strategic Planner)
Art Director: Basil Cowieson (Acd)
Account Supervisor: Client Services) Brook Dore (Group Account Director)
Chief Creative Officer: David Angelo
Creative Director: Gary Dutoit
Account Manager: Kammie Dons (Sr. Ae)
Post Production: Method Studios
Producer: David Zander
Production Designer: Robbie Freed
Cinematographer: Robert Elswit
Brief Explanation
The all-new 2014 Kia Forte is designed for those who love technology. After all, it’s equipped with an array of high-tech features which we see highlighted by some equally high-tech robot car girls. We call them “hotbots.” The Super Bowl commercial, which also marks Kia’s official launch of the Forte, appropriately starts during a press event where our hotbots unveil the all-new 2014 Kia Forte before a room full of reporters and auto enthusiasts. As they show the car to the crowd, we see one unsuspecting journalist go in for a closer look – only he goes in a little too close for our hotbots’ comfort. We see our hero hotbot spring into action and demonstrate just how serious we are about technology. She proceeds to deliver an “atomic wedgie,” ultimately sending the reporter flying into the hors d'oeuvres table! Let’s just say, he learns an important lesson: Always respect the tech.