DASH FOR DELICIOUSNESS by DraftFCB San Francisco for Kibbles & Bits

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DASH FOR DELICIOUSNESS

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Industry Pet Food, Pet Care Products & Services
Media Film, Digital, Interactive & Mobile
Market United States
Agency DraftFCB San Francisco
Art Director Jacob Pepper
Copywriter Zac Maricondia
Account Supervisor Shaun Kilian
Released December 2012

Credits & Description

Advertiser: DEL MONTE
Agency: DRAFTFCB
Category: Games
Music: Chris Cerrato (Draftfcb SF)
Integrated Designer: Chris Klink (Draftfcb SF)
Group Creative Director: Julie Scelzo (Draftfcb SF)
Copywriter: Zac Maricondia (Draftfcb SF)
Director Of Integrated Production: Iv Tench (Draftfcb SF)
Group Creative Director: John Kovacevich
Account Supervisor: Shaun Kilian (Draftfcb SF)
Art Director: Jacob Pepper (Draftfcb SF)
Assistant Account Executive: Laurent Linville (Draftfcb SF)
Planner: Paul Blockey (Draftfcb SF)

Brief Explanation
Kibbles 'n Bits needed a digital execution to remind dog lovers that it's still the dog food that has joy and excitement in every bite. After doing a little research, we learned the same women of a certain age who tend to play clicky games on the internet [source] also happen to be the core audience of Kibbles 'n Bits. What a coincidence. Armed with that knowledge, we decided to take our Kibbles 8-bit and create a new web game with a classic look for the Ms. Pac-Man set.The Dash for Deliciousness is a vintage 8-bit game that lets fans of the brand on Facebook take control of our hero and help him jump, bark, and eat his way from the dog park to the arms of his loving family.