KLM Royal Dutch Airlines Film, Digital Be My Guest by Tribal Amsterdam

Be My Guest

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Industry Airlines
Media Film, Digital, Interactive & Mobile
Market Germany, Netherlands
Agency Tribal Amsterdam
Copywriter Paul Fraser
Production MediaMonks
Released May 2012

Awards

Clio Awards, 2013
Public Relations Product Launch Silver

Credits & Description

Advertiser: KLM ROYAL DUTCH AIRLINES
Agency: DDB & TRIBAL AMSTERDAM
Category: Travel, Entertainment & Leisure
Advertising campaign: BE MY GUEST
Technical Lead: Jan Willem Penterman (DDB & Tribal Amsterdam)
Creative Directors (Seedingfilm): Bart Mol (DDB & Tribal Amsterdam)
Photography: Bert Teunissen
Creative Concept: Christopher Pugmire (DDB & Tribal Amsterdam)
RTV Producer: Denise Wolterbeek (DDB & Tribal Amsterdam)
Illustrators: Lorenzo Milito (MediaMonks)
Client Services Director: Esther Te Pas (DDB & Tribal Amsterdam)
User Experience Design: Joeri Kiekebosch (DDB & Tribal Amsterdam)
Strategy Director: Ralf Hesen (DDB & Tribal Amsterdam)
Creative Concept: Sharon Cleary (DDB & Tribal Amsterdam)
User Experience Design: David Vogel (DDB & Tribal Amsterdam)
Sound Design: Michel Sanchez-Infante (Michel Sanchez-Infante)
Creative Director/Concept/Art: Olaf Van Der Geld (DDB & Tribal Amsterdam)
Creative Director/Concept: Sanne Braam (DDB & Tribal Amsterdam)
Design Director: David Navarro (DDB & Tribal Amsterdam)
Illustrators: Julian Burforf (MediaMonks)
Designer/Art Director: Keith Kornson (DDB & Tribal Amsterdam)
Copywriter: Paul Fraser (DDB & Tribal Amsterdam)
Creative Directors (Seedingfilm): Pol Hoenderboom (DDB & Tribal Amsterdam)
Digital Producer: Steven Beukers (DDB & Tribal Amsterdam)

Brief Explanation
The BE MY GUEST campaign supported the launch of KLM’s Meet & Seat - a service that allows you to choose the person you want to sit next to on a KLM flight based on LinkedIn and Facebook profiles. BE MY GUEST invited internet users to have a ‘virtual chat’ with one of six Dutch icons (famous in different fields of interest), and possibly win a trip accompanying their favourite on a KLM flight. A combination of interest-targeted online (bannering, Facebook, LinkedIn-ad, online films) and offline media (billboards, print) drove traffic to the campaign site.