SOCIAL BOOKMARK by Hakuhodo Tokyo for Kodansha

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SOCIAL BOOKMARK

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Industry Publishing, streaming & media
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Hakuhodo Tokyo
Executive Creative Director Hiroshi Hori
Creative Director Junya Masuda, Takaki Kobayashi
Art Director Masayasu Fujimoto
Copywriter Tomoki Harada
Designer Toshihiro Kojima
Released June 2012

Awards

Cannes Lions 2012
Cyber Lions Publications & Media Bronze

Credits & Description

Type of entry: Websites & Microsites
Category: Publications & Media
Advertiser: KODANSHA
Product/Service: PUBLISHER
Agency: HAKUHODO Tokyo, JAPAN
Advertiser KODANSHA
Product PUBLISHER
Entrant HAKUHODO Tokyo, JAPAN
Type of Entry: Websites & Microsites
Category: Publications & Media
Title: SOCIAL BOOKMARK
Advertiser/Client: KODANSHA
Product/Service: PUBLISHER
Entrant Company: HAKUHODO Tokyo, JAPAN
DM/Advertising Agency: HAKUHODO Tokyo, JAPAN
2nd DM/Advertising Agency: TBWA HAKUHODO Tokyo, JAPAN
Executive Creative Director: Tomoki Harada (TBWA Hakuhodo)
Executive Creative Director: Hiroshi Hori (Hakuhodo)
Creative Director: Junya Masuda (777interactive)
Creative Director: Takaki Kobayashi (Hakuhodo)
Copywriter: Tomoki Harada (TBWA Hakuhodo)
Art Director: Masayasu Fujimoto (Hakuhodo)
Designer: Toshihiro Kojima (Kojima Design)
Agency Producer: Michinari Ito (Hakuhodo)
Agency Producer: Mariko Kojima (Hakuhodo)
Agency Producer: Yosuke Yokomaku (Hakuhodo)
Interactive Producer: Eisaku Miyashita (TYO Id Division)
Interactive Producer: Soochul Kim (TYO Id Division)
Interactive Director: Yoshinobu Ishikawa (TYO Id Division)
Flasher: Yujiro Hayashi (TYO Id Division)
Programmer: Kenichi Higashi (TYO Id Division)
Planner: Junya Masuda (777interactive)
Planner: Joji Moro (Hakuhodo)
Planner: Takaki Kobayashi (Hakuhodo)
Planner: Kazuaki Kuribayashi (Hakuhodo)
Public Relations Planner: Takahiro Miura (Hakuhodo)
Brief Explanation
We developed an instore presentation system called 'Social Bookmark'.
Key items were 'bookmarks' and bookmarked review by the readers submitted online.
These reviews became 'bookmarks' which one by one were placed in the instore POP, becoming a part of a system created in sync with social media.