ALCOHO-LOCK by Grey Singapore, Grey Tokyo for KOOWHO

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Industry Department Stores & Shopping Malls
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Grey Singapore
Executive Creative Director Yasushi Ogata
Producer Shinichi Kuwabara, Tetsushi Kondo
Editor Kenichi Hirai
Agency Grey Tokyo
Released August 2015

Credits & Description

Advertised brand: KOOWHO
Advert title(s): ALCOHO-LOCK
Translation of headline to English: DON’T DRINK & RIDE.
Advertising Agency: Grey Tokyo, Japan, Grey Singapore
Agency website:
Executive Creative Director: Yasushi Ogata
Senior Copywriter: Hideaki Sato
Senior Art Director: Takanori Sakamoto
Project Manager: Sandeep Bhardwaj
Device & App Development: Mayank Kushwaha
Producer: Shinichi Kuwabara
Producer: Tetsushi Kondo
Production Manager: Ryoma Kurata
Movie Director: Yuki Mondo
Cameraman: Jin Ito
Lightman: Shinichi Miyaki
Editor: Kenichi Hirai
Colorist: Ben Conkey
MA: Makoto Kawame
Production Company: Amsyt Technologies, amana
Released: August, 2015
Drunk-riding of bike is dangerous, the cause of injuries and accidents.
Furthermore, just like drunk driving, it is against the law in Japan.
However, many people are not aware about the dangers and illegality
compared to drunk driving.