Kotex Film, Digital Your Period Doesn't Define You by Ogilvy & Mather Toronto, Tool Of North America

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Your Period Doesn't Define You

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Industry Feminine Hygiene
Media Film, Digital, Interactive & Mobile
Market Canada
Agency Ogilvy & Mather Toronto
Agency Tool Of North America
Director Floyd Russ
Released April 2016

Awards

El Ojo Festival 2016
Interactivo Videos online Plata
Interactivo Branded content Bronce
Directo Mejor Acción generadora de fidelidad y/o construcción de marca Bronce
Producción Audiovisual Mejor Dirección Bronce

Credits & Description

For too long, a woman's period has been used to explain her behaviour, whether she's actually on her period or not. Bitchy, irrational, hysterical all have been used to describe a woman "on her period." Every time this happens, it invalidates what women think and feel. Just like that, her confidence is shattered as she second guesses herself and ultimately shies away from what makes her, her. Periods don't define women, women do. Periods are a natural, healthy part of being a woman. It's time we start treating them that way. Yes, women might not always feel at their best on their periods. But no woman's attitudes, emotions or opinions should ever be discredited as being the result of that "time of the month". #itsnotmyperiod
Media: Web Film
Category: Cosmetics & toiletries
Client: Kotex
Agency: Ogilvy & Mather Toronto
Country: Canada
Pa: Tool
Director: Floyd Russ