The story of Evert by N=5 for Kpn

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The story of Evert

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Industry Telecommunications Services, Website, Public awareness
Media Film, Digital, Interactive & Mobile
Market Netherlands
Agency N=5
Art Director Daniel Te Lindert, Olaf Van Der Geld
Copywriter Thijs Bontje
Producer Monique Neuteboom, Jasper Baartmans
Production Pupkin Film
Director Giancarlo Sanchez
Production Superhero Cheesecake
Released June 2017

Credits & Description

What better way to engage young people and show them that our freedom and the way we got it is our most valuable asset, than through an online personality? During national liberation celebrations in the Netherlands this May, Dutch telecom giant KPN, National Committee Remembrance Day and Liberation Day collaborated with Amsterdam creative agency N=5 to create just that: Evert_45. 13-year-old Evert posts on Instagram and vlogs on YouTube about his family, the food he eats and the clothes he wears, the general stuff teenagers post about. Except this relentless social media virtuoso turned Dutch social media personality is in fact a virtual teenager living through the traumatic period of WWII. Post-Millennials can relate to Evert’s captivating accounts of love, life, laughter and survival, which have succeeded in bringing alive the daily struggles and angst of a teen in 1945. And now more importantly than ever this has reminded young people not to take our extraordinary freedom for granted.
Media: Web Film
Category: Telecommunications
URL: http://www.evert45.com
Client: KPN
Agency: N=5, Amsterdam
Production: Digital: Superhero Cheesecake Film: Pupkin Film
Country: Netherlands
Director: Giancarlo Sanchez
Art Director: Daniel te Lindert
Copywriter: Thijs Bontje
Art Director: Olaf van der Geld
Producer: Monique Neuteboom
Producer: Jasper Baartmans
Strategist: Silvia van Hooft
Strategist: Bastiaan Weers
Agency Producer: Tisha Hoppenbrouwers,
Photographer: Lars Noback
Account team: Ralph Balk
Account team: Dewi van der Kolk
Account team: Anouk Zink
Design: Jan Jesse Bakker
Motion: Renoud Netjes
UX: Jordy van den Boom

Production company: Pupkin Film
Camera Thijmen Doornik, Roel van 't Hoff
Edit Taco Arts, Renoud Netjes
Digital production: Superhero Cheesecake
VFX & Sound The Ambassadors, Soundcircus, Big Orange
Media MAAK, Hill & Knowlton, Mindshare, Digined