Lacta Film, Digital Lacta: Mobile app by OgilvyOne Athens

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Lacta: Mobile app

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Industry Confectionery & snacks
Media Film, Digital, Interactive & Mobile
Market Greece
Agency OgilvyOne Athens
Creative Director Panos Sambrakos
Art Director Konstantinos Penlidis
Released December 2011

Credits & Description

Traditionally in Greece, lovers used to exchange love messages written with pen on the Lacta chocolate's paper wrapper. This trend had been celebrated in TV commercials for decades. A recent change to a plastic wrapper, meant people couldn't use Lacta as a medium for love messages any more. Enter the mobile app by OgilvyOne Athens, that lets people compose messages on their smartphones and then send them to their loved ones, by selecting from their Facebook friends. The recipient gets notified to download the app in order to see the "hidden" message displayed on a Lacta chocolate through Augmented Reality, thus recreating the tradition in the modern age, while also driving sales of chocolates!

Advertising Agency: OgilvyOne Athens, Greece
Creative Director: Panos Sambrakos
Art Director: Konstantinos Penlidis
Copywriters: Konstantina Chatzaki, Fratzeska Galafti
Head of IT: Manolis Mavrikakis
Programmer: Angelos Veglektsis
Production Company: Elias Skenderidis, Dimitris Moutsatos / Warr