Lansforsakringar Film, Digital Turn Hate Into Love - The Nasty Filter by Stendahls

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Turn Hate Into Love - The Nasty Filter

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Industry Racial/Ethnic/Handicapped/Minority Awareness, Mobile applications
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency Stendahls
Released June 2018

Credits & Description

Media: Digital
Brand: Länsförsäkringar
Advertising Agency: Stendahls, Gothenburg, Sweden
Published: June 2018
Synopsis:
After the World Cup game between Sweden and Germany this Saturday, Swedish soccer player Jimmy Durmaz was exposed to a massive wave of race hate on social media. To make a statement against this abusive behaviour, the Swedish insurance agency Länsförsäkringar launched The Nasty Filter - a mobile keyboard function that turns hateful words into messages of love using autocorrect. Words like “terrorist pig,” “bearded animal,” “traitor,” “scum,” and “inbred” are now added to the filter - together with other hateful words that appeared in Durmaz instagram feed.
Länsförsäkringar is working preventatively to improve young people’s mental health online.