Lego: Life of George by Eyecue Vision for LEGO

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Lego: Life of George

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Industry Toys
Media Film, Digital, Interactive & Mobile
Market Denmark
Agency Eyecue Vision
Creative Director Jakob Kahlen
Released July 2012

Credits & Description

Media: Online
Geo: Denmark
Category: Games & Toys
Agency: Eyecue Vision
Brand: Hello Monday
Life of George is the world’s first interactive game combining real LEGO bricks with apps for your iPhone/iPod Touch. Follow George around the world as he challenges you to a series of fun building tasks. Build as fast as possible, capture your model with your iPhone/iPod camera and get scored on your building skills. Challenge your friends to see who’s the fastest and best Lego builder.

Advertising Agency: Hello Monday / Eyecue Vision, Copenhagen, Denmark
Creative Director: Jakob Kahlen
Art Director / Illustrator: Johanne Bruun Rasmussen, Jeppe Aaen
Interactive Designer / Illustrator: Brian Lund Lauridsen
Project Manager: Karen Cecilie Sørensen
Business Development Manager: David Gram
Design Lead: Mikkel Holm Jensen
Concept / Model Designer: Cynthia Bodin
Lead Producer: Jesper Soederberg
Project Manager: Michael Stahl
Technology Partner: EyeCue
Music / Sound Design: Søren Svensson / SoundVenture