Tabio: TABIO SLIDE SHOW by Taiyo Kikaku Co. for Tabio

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Tabio: TABIO SLIDE SHOW

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Taiyo Kikaku Co.
Released October 2010

Awards

Spikes Asia 2011
Mobile Mobile Bronze

Credits & Description

Advertiser TABIO
Product LEGWEAR
Entrant TAIYO KIKAKU Tokyo, JAPAN
Type of Entry: Mobile
Category: Mobile Applications and other Downloadable Tools
Title: TABIO SLIDE SHOW
Advertiser/Client: TABIO
Product/Service: LEGWEAR
Entrant Company: TAIYO KIKAKU Tokyo, JAPAN
Advertising Agency: TAIYO KIKAKU Tokyo, JAPAN
Creative Credits
Name Company Position
Koichiro Tanaka Projector Creative Director
Yuichi Kodama CAVIAR Director
Ryuta Modeki TWOTONE INC. Art Director
Satoshi Takahashi Taiyo Kikaku Producer
Shinichi Saeki Projector Producer
Ryota Izumiya Taiyo Kikaku Assistant Producer
Minoru Sako minsak Technical Director
Hiroshi Okamura Ages5&up iPad Developer
Shimpei Oshima Projector Planner
Seruzio Nishida,Yui Watanabe TWOTONE INC. Designer
Gutevolk Composer -
Keisuke Tominaga GRANDFUNK INC. Music Producer
Masaya Nakahara - Cinematographer
Tetsu Moritera - Lighting Director
Daisuke Iga KiKi Stylist
Ayano Higashi Makeup Artist
Kenji Kawaguchi Grip
Naomi Yamaguchi,Chealsea Maika Cast
Maiko Shimada,Tae Kuragasaki Taiyo Kikaku Production Manager
Brief Explanation:
'Tabio Slide Show' is an interactive film content aimed for the full renewal of EC website and new branding integration for the Japanese legwear brand, Tabio. The story goes on by sliding (dragging) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Part of this 'sock sliding' movie was also used on EC site, which made this action a symbolic expression for Tabio's web experience.