Tabio Film, Digital TABIO SLIDE SHOW by Projector

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TABIO SLIDE SHOW

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market Japan
Agency Projector
Director Yuichi Kodama
Creative Director Koichiro Tanaka
Art Director Ryuta Modeki
Designer Yui Watanabe, Sergio Nishida
Producer Mr Satoshi Takahashi, Ryota Izumiya, Shinichi Saeki
Released September 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: TABIO
Product/Service: LEGWEAR
Agency: PROJECTOR
Date of First Appearance: Sep 13 2010
Entry URL: http://www.projector.jp/awards/slideshow/website03/en.html
Creative Director: Koichiro Tanaka (Projector)
Director: Yuichi Kodama (CAVIAR)
Producer: Satoshi Takahashi (Taiyokikaku)
Producer: Shinichi Saeki (Projector)
Producer: Ryota Izumiya (Taiyokikaku)
Art Director: Ryuta Modeki (TWOTONE)
Technical Director: Minoru Sako (minsak)
Planner: Shimpei Oshima (Projector)
Designer: Sergio Nishida (TWOTONE)
Designer: Yui Watanabe (TWOTONE)
Composer: Gutevolk
Music Producer: Keisuke Tominaga (GRANDFUNK)
Cinematographer: Masaya Nakahara
Lighting Director: Tetsu Moritera (Light Laboratories)
Stylist: Daisuke Iga (KiKi)
Makeup Artist: Miki Nushiro
Props: Ayano Higashi (One up)
Key Grips: Kenji Kawaguchi (Kikkosen)
Production Manager: Maiko Shimada (Taiyokikaku)
Production Manager: Tae Kuragasaki (Taiyokikaku)

English Synopsis
“TABIO Slide Show” is an interactive film content aimed for the full renewal of EC website and new branding integration for the Japanese leg wear brand, TABIO. The story goes on by sliding (dragging) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Part of this “sock sliding” movie was also used on EC site, which made this action a symbolic expression for TABIO’s web experience. As a result, the EC site which integrated branding and commerce, doubled the increase in sales.