Everything in Black&White by F/Nazca Saatchi & Saatchi Sao Paulo for Leica

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Everything in Black&White

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Industry Photo & Video Cameras, Accessories
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Chief Creative Officer Fabio Fernandes
Creative Director Rodrigo Castellari, Pedro Prado
Art Director Rodrigo Castellari
Copywriter Pedro Prado
Production Lobo
Director Mateus De Paula Santos, Fabio Acorsi
Released October 2016

Awards

D&AD 2017
Film Advertising Crafts Animation for Film Advertising Wood Pencil
Film Advertising Cinema Commercials 61-120 seconds Wood Pencil

Credits & Description

Agency: F/Nazca Saatchi & Saatchi
Client: Leica
Chief Creative Officer: Fabio Fernandes
Design and Animation: Bruno Ferrari
Design and Animation: Fabiano Broki
Design and Animation: Fábio Acorsi
Design and Animation: Felipe Frazão
Agency Producer: Elucieli Nascimento
Agency Producer: Fernanda Sousa
Agency Producer: Rafael Paes
Agency Producer: Victor Alloza
Art Director: Rodrigo Castellari
Copywriter: Pedro Prado
Creative Director: Pedro Prado
Creative Director: Rodrigo Castellari
Director: Mateus de Paula Santos
Director: Fábio Acorsi
Executive Producer (Lobo): Alberto Lopes
Executive Producer (Lobo): Sérgio Salles
Production Company: Lobo
Sound Design: Satélite Áudio
Description
Inspired by photography's graphic universe, the film is a poetic ode to the monochromatic beauty.
It kindly suggests that people should break away from the ordinary colorful world and embrace black & white's unique allure.