Leica Film, Digital Soul/Alma by F/Nazca Saatchi & Saatchi Sao Paulo, Sentimental Filme

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Industry Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Director Vellas
Art Director Joao Linneu, Rodrigo Castellari, Theo Rocha
Agency Sentimental Filme
Released January 2013


Cannes Lions 2013
Film Craft Lions Cinematography Gold
Film Craft Lions Direction Silver
Film Lions Product & Service; Retail Stores Silver
Film Craft Lions Art Direction/Product Design Bronze
Film Craft Lions Editing Bronze

Credits & Description

Media: TV
Category: Electronics & Technology
Agency: Saatchi & Saatchi
Brand: Leica
Geo: Americas, Brazil
Advertising Agency: F/Nazca Saatchi & Saatchi, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: João Linneu
Creative team: Bruno Oppido, Thiago Carvalho, João Linneu
RTVC: Victor Alloza
Accounts: Marcello Penna, Melanie Zmetek
Planning: José Porto, Rafael Paes
Production company: Sentimental Filme
Director: Vellas
Director of Photography: André Faccioli
Executive Producers: Marcos Araújo, Marcelo Altschuler
Production Director: Eduardo Venturi
Editing: Talles Martins
Sound: Satélite Áudio
Voiceover: Christine Behm
Post-production: Sindicato VFX
Brief Explanation
The brief was to create a film that launches the new Leica M-Monochrom, the world's first B&W only digital camera. The aim was to remind people that some of the greatest photographers in history have used a Leica and present M-Monochrom as the reincarnation of those classic cameras from the past. This film tells the story of life, death and reincarnation of an old Leica III and her owner, a war photographer. The story is told by the camera's point of view.The more realistic the better. And that was the purpose of the sound design atmosphere.