Different is Better by Ogilvy & Mather New York for Lenovo

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Different is Better

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Industry Computers & Computer Accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency Ogilvy & Mather New York
Executive Creative Director Mike Hahn, Ryan Blank, Peter Jaworowski
Creative Director Chris Rowson, Bastien Baumann, Lucas Carmago
Art Director Marcin Kowalski
Designer Robyn Makinson
Production Ars Thanea
Director Geoff Levy, Justin Bettman, Sam Sulam
Released May 2017

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: Lenovo
Agency: Ogilvy
Geo: United States
Advertising Agency: Ogilvy, New York, USA
Executive Creative Directors: Mike Hahn, Ryan Blank
Creative Directors: Chris Rowson, Bastien Baumann, Lucas Carmago
Directors: Geoff Levy, Justin Bettman, Sam Sulam
Designer: Robyn Makinson
Accounts: Ryan Laird, Katie Connolly, Brendan McGrath, Alexandra Wallace
Senior Producer: Jessica Fiore
Production Studio: Ars Thanea
Executive Creative Director: Peter Jaworowski
Producer: Marcin Molski
Art Director: Marcin Kowalski
Shootingboard: Michal Lisowski
Production Manager / Set Manager / Producer: Marta Król
2nd Production Manager: Tomasz Wachnik
Director / Offline / Color Grading / Offline: Lukasz Zablocki
Set Design: Zulza Słomińska, Aleksandra Gimla
DOP: Kajetan Plis
Music: Envee
Online: Karol Klonowski
Sound / Motion Control: Bites
Published: May 2017
Description: We created a video and visuals to capture the joyous expression of Lenovo celebrating growth and opportunity. The video debuted at Lenovo’s top tech tradeshows, including SXSW.