Levi's X Korea National Ballet [video] by DDB Seoul for Levi`s

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Levi's X Korea National Ballet [video]

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Industry Clothing, Jeans, Corporate Image
Media Film, Digital, Interactive & Mobile
Market South Korea
Agency DDB Seoul
Production Alphaville44
Director Lee Jae Cheol
Released August 2011

Awards

AD STARS 2012
TV/Cinema Cosmetics/Beauty Bronze

Credits & Description

Modern ballet mixing elements of classical ballet and a dash of bboy. Levi's meets up with Korea National Ballet and performs a modern ballet on the streets of Seoul for their Stretch to Fit Jeans series available in Korea for Spring 2012. 2012
Making Of:
http://www.youtube.com/watch?v=pobkS_UcREQ
Check out the whole experience at (Int'l)
http://www.levistretch.com
http://www.levistretch.co.kr
Agency: Tribal DDB Korea
Client: Levi's
Composed by Rafael May: http://www.rafaelmay.com
Dancers:
(Female) Kim LiHoe - Classically trained ballet dancer
(Male) Lee DongHoon - Bboy trained, classically inspired
Choreographer: Sejung Hong
Director: Lee Jae Cheol
For other production information contact Tribal DDB Korea