Lexus Film, Digital Origami by Saatchi & Saatchi Singapore

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Singapore
Agency Saatchi & Saatchi Singapore
Released April 2018

Credits & Description

Media: Interactive
Category: Automotive
Client: Lexus
Agency: Saatchi & Saatchi Singapore
Country: Singapore
Published: April 2018
The flagship Lexus LS is a work of art, crafted by Japanese Takumi craftsmen to create an experience like no other. To bring this experience to life, Saatchi & Saatchi Singapore have commissioned four of Asia's leading artists to create bespoke pieces inspired by the iconic features of the Lexus LS. The campaign 'Through the eyes of art' launched on 16th April in online formats, across social, in print and through event experiences at key Lexus showrooms across ASEAN & India.