LG Film, Digital The smartest baby in the world by Yehoshua\TBWA Tel Aviv

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The smartest baby in the world

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Industry Electronic Devices & Home Appliances
Media Film, Digital, Interactive & Mobile
Market Israel
Agency Yehoshua\TBWA Tel Aviv
Art Director Svetlana Levites
Copywriter Meir Ohana
Released May 2013

Credits & Description

Media: Online
Category: Electronics & Technology
Agency: TBWA
Brand: LG
Geo: Asia, Israel
LG wanted to promote their new generation of Smart TV's and announce it In a viral way. The solution we gave them was a candid camera prank. The “victims” were husbands that came with their pregnant wives to an ultrasound scan they will never forget. For the prank we recruited several pregnant women and a real and very "cool" doctor that agreed to cooperate with us. During the ultrasound scan, the smart fetus that was shown on LG screen, interacted with his parents using a variety of gestures which Extorted from the stunned fathers a real excitement and very funny reactions.
Advertising Agency: Yehoshua TBWA, Israel
VP Digital and Innovation: Dudu Dahan
Copywriter: Meir Ohana
Art Director: Svetlana Levites
Supervisor digital: Dana Siva
Additional credits: Kookuruza Productions
Published: May 2013