|Industry||Sports Teams & Events, Insurance|
|Media||Film, Digital, Interactive & Mobile|
|Agency||DLV BBDO Milan|
|Executive Creative Director||Federico Pepe, Stefania Siani|
|Creative Director||Luca Iannucci, Pas Frezza|
|Creative||Giovanni Coviello, Giulia Ricciardi|
Credits & Description
DLV BBDO Milan has created the first crowd sourced, motivational soundtrack for athletes who train alone. Linear Assicurazioni asked David Colgan's fans to send us cheerful voice messages and received houndreds of them within the first 24 hours and then got European mutli-award winning electronic band, The Goose to sample, edit and mixed them all together to create 'The Supporting Track.'