Linear Assicurazioni Film, Digital The Supporting Track by DLV BBDO Milan

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The Supporting Track

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Industry Sports Teams & Events, Insurance
Media Film, Digital, Interactive & Mobile
Market Italy
Agency DLV BBDO Milan
Executive Creative Director Federico Pepe, Stefania Siani
Creative Director Luca Iannucci, Pas Frezza
Creative Giovanni Coviello, Giulia Ricciardi
Released August 2017

Credits & Description

DLV BBDO Milan has created the first crowd sourced, motivational soundtrack for athletes who train alone. Linear Assicurazioni asked David Colgan's fans to send us cheerful voice messages and received houndreds of them within the first 24 hours and then got European mutli-award winning electronic band, The Goose to sample, edit and mixed them all together to create 'The Supporting Track.'
Media: Interactive
Category: Finance & insurance
Client: Linear
Agency: DLV BBDO Milan
Country: Italy
Director: Kimeral
Executive Creative Director: Stefania Siani
Executive Creative Director: Federico Pepe
Creative Director: Pas Frezza
Creative Director: Luca Iannucci
Creative team: Giovanni Coviello
Creative team: Giulia Ricciardi
Producer: Edoardo Taschini
Graphic Designer: Alice Fattore
Client Service Director: Emanuela Munafò
Account Manager: Francesca De Vincenzi
Head of Broadcasting: Alessandro Pancotti
Music Publishing: Edizioni Curci
Music / Mix: Goose Videomaker: Nicola Cavalazzi
Editing: That’s Motion
Commercial Mix: The Log