Lipton Film, Digital Fit cart by Wunderman Dubai

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Fit cart

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Industry Soft Drinks
Media Film, Digital, Interactive & Mobile
Market United Arab Emirates
Agency Wunderman Dubai
Released October 2016

Credits & Description

Category: Non-Alcoholic Drinks
Media: Experiential
Brand: Lipton
Agency: Wunderman
Geo: United Arab Emirates
Advertising Agency: Wunderman, Dubai, UAE
Published: October 2016
Description: The campaign, in simple words, was all about having customers push a cardio-customised shopping cart around a grocery store as part of their shopping experience, and observing changes in their health and fitness-related behavior. The cart was placed in stores delivering an explicit brand encounter, while a digital film was an online tool to further communicate Lipton Green Tea’s ‘Live Good’ message – a low-effort, high-benefit metaphor for its green tea product.