Lipton: Featuring Outlines - Discover how far tea can take you by B-Reel, DDB Paris, Deslegan/BBDO France for Lipton

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Lipton: Featuring Outlines - Discover how far tea can take you

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Industry Coffee, Tea, Breakfast Drinks, Soft Drinks
Media Film, Digital, Interactive & Mobile
Market France
Agency B-Reel
Agency DDB Paris
Creative Director Pierrette Diaz, Matthieu Elkaim
Creative François Guyomard, Nicolas Berthier
Agency Deslegan/BBDO France
Creative Director Pierrette Diaz, Matthieu Elkaim
Creative François Guyomard, Nicolas Berthier
Released August 2011

Credits & Description

Lipton release a new music clip based on a song by the Parisian duet "Outlines". Using the same spirit as the surrealist pop outdoor campaign and the website http://www.liptoninfinitetrip.com launched early this year for its Exclusive Collection, Lipton invites us once again to discover how far tea can take us. The completely animated clip has been developed in partnership with the production house B-reel. It features the elements which contributed to the Internet website success : an "Infinite Travel" though six surreal, pop and poetic universes which seem to be never-ending. The Outlines music title "I cannot think", launched in July, gives rhythm to it all. The result of the pairing can only be cheerful.
Advertising Agency: DDB Paris, France
Creative Directors: Pierrette Diaz, Matthieu Elkaim
Creatives: Nicolas Berthier, François Guyomard
Interaction Director: Branislav Peric
Digital Producers: Guillaume Cossou, Sophie Hoffman
Client partner: Marina Zuber
Account Director: Olga Papikian
Account Manager: Lennie Stern
Production: B-Reel