Logitech Film, Digital Ballons/G100s by Dojo

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Industry Computers & Computer Accessories
Media Film, Digital, Interactive & Mobile
Market United States
Agency Dojo
Creative Justin Macha
Production Honey Badger
Service Agency Cut & Run
Director James Frost
Creative Director Christopher Masse
Creative Katherine Fernandez
Producer Paul Golubovich, Cristina Matracia
Service Agency Ntropic
Released June 2013

Credits & Description

Ready, Aim, Click: Cut+Run Moves The Mouse For Logitech
Game on! Agency DOJO, director James Frost of Honey Badger, and Editors Isaac Chen & Ben McCambridge were part of the winning team that created the new series of films that illustrate the control, speed, accuracy and more of the Logitech gaming mouse. Head-to-head competitions between some of the world’s best gamers with real world results (water dunk tank, chocolate dousing) offer a deft illustration of the way the Logitech mouse offers complete control in your favorite MMAs. From flying a quadrator through a series of hoops to shooting a target placed just above a prized possession (cuddly plush toy, anyone?), to building a hamburger using a robot arm, these gamers met challenges with quiet intensity battling with a rapid fire click of a mouse.
Client: Logitech
Agency: DOJO San Francisco
President/Partner: Marty Wenzell
CDs/Partners: Geoff Edwards & Mauro Alencar
Producer: Paul Golubovich
Creative Director: Christopher Masse
Creative: Justin Macha & Katherine Fernandez
Production Company: Honey Badger
Director: James Frost
EP: John Benson & Gower Frost
Line Producer: Sam Khazaeni
Editorial Company: Cut+Run
Editors: Isaac Chen & Ben McCambridge
EP: Deanne Mehling
Producer: Cristina Matracia
Graphics: Jeffery Roth
Telecine: Ntropic
Colorist: Marshall Grupp
VFX: Ntropic
VFX Artist: Matt Tremaglio.