L'Oreal Film, Digital The longest social kiss by L'oreal Paris by Ecaliptoos

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The longest social kiss by L'oreal Paris

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Industry Cosmetics & beauty products, Business equipment & services, Corporate Image
Media Film, Digital, Interactive & Mobile
Market Israel
Agency Ecaliptoos
Account manager Adi Tzarfati
Editor Liran Herlinger
Released April 2013

Credits & Description

The longest social kiss by L'oreal Paris
To launch Rouge Caresse, L'oreal Paris's new line of lipsticks, we aimed to create the longest social kiss on Facebook using audio sounds.
We gave our fans the opportunity to record their own kiss and send it over to their friends on Facebook
The results: 7,321 users sent 7565 different kisses that reached 250,000 women in the target audience. And a 15.26 hours long social kiss.
Credits:
Agency: Ecaliptoos
Country: Israel
Client: L'oreal Paris
CEO: Maor Chen
CEO: Dror Blumenthal
Supervisor: Tuti Harel
Content Strategy: Joel Ariel Shamir
Account manager: Adi Tzarfati
Studio Manager: Rony Blumberg
Programmer: Adir Lombrozo
Editor: Liran Herlinger