Loterias Y Apuestas Del Estado Film, Digital VINEYARDS by McCann Madrid

VINEYARDS

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Industry Lottery & Gambling
Media Film, Digital, Interactive & Mobile
Market Spain
Agency McCann Madrid
Executive Creative Director Raquel Martinez
Copywriter Eduardo Hernández-Vicario
Production Tesauro
Director Gabe Ibañez
Art Director Ander Mendivil
Producer Mila Gómez, Pancho Alted, Miki Heras
Account Supervisor Loreto Pérez Jiménez
Released June 2012

Awards

Eurobest 2012
Film Entertainment & Leisure Silver

Credits & Description

Advertiser: SPANISH NATIONAL LOTTERY
Agency: McCANN ERICKSON
Category: Entertainment & Leisure
Account Manager: Ana Vega
Art Director: Ander Mendivil
Advertiser's Supervisor: Cruz Ferrero
Copywriter: Eduardo Hernández-Vicario
Account Supervisor: Loreto Pérez Jiménez
Producer: Mila Gómez
Producer: Miki Heras
Chief Creative Officer: Monica Moro
Producer: Pancho Alted
Director: Gabe Ibáñez
Agency Producer: Los Producers: Martín Beilin Y Nieves Antuña
Planner: Raquel Espantaleón
Executive Creative Director: Raquel Martinez

Brief Explanation
A father and son are out riding around their extensive property, as they do every day. Suddenly, an odd looking guy appears out of nowhere and demands to see their ticket for La Primitiva, one of the most popular lottery games in Spain. Father and son exchange disconcerted looks and claim not to have a ticket. At that very moment, the life they enjoyed begins to crumble, until it has disappeared altogether. If you don’t play La Primitiva you have no right even to dream.