|Industry||Culture, Leisure & Sport|
|Media||Film, Digital, Interactive & Mobile|
|Producer||Svana Gisla, Jacob Swan Hyam|
|Production||Black Dog Films|
|Production||Electric Theatre Collective|
Credits & Description
Daft Punk's got the racing world abuzz with brief, cryptic clips of slick helmeted silhouettes and sleek race cars posted all week on the Facebook page of British Formula One racing team Lotus F1. Today delivered the main event with a :30 second spot directed by Jonas Åkerlund, edited by Christian Larson, and produced by Black Dog Films/RSA (which represents both Åkerlund and Larson) that makes the mystery worth the wait. The series of videos have baited both racing and Daft Punk fans alike with the suggestion of a collaboration between the two worlds. Electronic music robot legends Daft Punk released their new record Random Access Memories this past week - perfect timing for the lead-up to the world’s most high-profile racing event, the Monaco Grand Prix.