PARALLEL PATHS by Ogilvy & Mather Beijing for IBM

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PARALLEL PATHS

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Industry Software & Multimedia Productions, SaaS
Media Film, Digital, Interactive & Mobile
Market China
Agency Ogilvy & Mather Beijing
Released May 2012

Awards

Spikes Asia 2012
Branded Content & Entertainment Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or miniseries around a product or brand Silver

Credits & Description

Advertiser IBM
Product LOTUS NOTES
Entrant OGILVY BEIJING, CHINA
Type of Entry Branded Content & Entertainment
Category Best Fictional Program, Series or Film where a client has successfully created a drama, comedy or mi
Title PARALLEL PATHS
Advertiser/Client IBM
Product/Service LOTUS NOTES
Entrant Company: OGILVY BEIJING, CHINA
Contributing Company: OGILVY BEIJING, CHINA
Credits
Name Company Position
Doug Schiff Ogilvy Beijing Executive Creative Director
Teng Teong Hoe Ogilvy Beijing Creative Director
Wei Xu Ogilvy Beijing Copywriter
Fish Yu Ogilvy Beijing Copywriter
Liu Fang Ogilvy Beijing Art Director
Gary Cheng Ogilvy Beijing Art Director
Major Lin/Sheng Lee/Suya Wang/Liu Qing Ogilvy Beijing Account Service
Beijing Ant-X Production Co Production Company
Ost-Studio Music Studio
Zhang Hao Director
Wang Peng Camera
Wang Bin Sound Record
Yang Bin Art Director
Li Chen Producer
Er Dong Music
Wang Fan Mixing
Wei Le Editor
Zhang Wei Post Producer
Chen Shuo Post Producer
Charlie Wei Ogilvy Beijing Agency Producer