Lucky Charms Film, Digital Chase for the Charms Trailer (Full) by Saatchi & Saatchi New York

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Chase for the Charms Trailer (Full)

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Industry Culture, Leisure & Sport, Software & Multimedia Productions, SaaS, Mobile applications
Media Film, Digital, Interactive & Mobile
Market United States
Agency Saatchi & Saatchi New York
Director Stewart Hendler
Executive Creative Director Matt Macdonald
Creative Director Stephen Lawes
Producer Viet-An Nguyen, Sean Cushing
Editor Patrick Colman
Production Bandito Brothers
Released March 2013

Credits & Description

Saatchi & Saatchi New York 'Chase for the Charms' trailer for St. Patrick's Day
The 49 year-old Leprechaun just got real. After decades of watching Lucky the leprechaun get chased by cartoon kids in the commercials, the makers of Lucky Charms, together with Saatchi & Saatchi NY and Ogmento, bring Lucky and the power of his charms to life for the chance to win a real, yes real, pot of gold. 10 grand to us folks in the non-animated world. How sweet it is. The “Chase for the Charms” mobile app, available on iOS and Android devices, combines augmented reality and first person live-action video to immerse 35 year-olds going on 5 in a magical adventure where bagging charms propels the story and the chance to win. And you thought Lucky Charms were just for kids. The release of the app fittingly begins the chase this coming Saint Patrick’s Day - March 17th
Saatchi & Saatchi NY Credits:
Chief Creative Officer: Con Williamson
Executive Creative Director: Brian Carley
Creative Director / Copywriter: David Ekholm
Creative Director / Art Director: Subodh Samudre
ECD Innovation & Integrated Production: Tom Eslinger
Executive Producer: John Doris
Integrated Producer: Marcel Baker
Lead Creative Technologist: Steve Nowicki
Lead IA: Michael Thibodeau
Integrated Producer: Marcel Baker
Lead Creative Technologist: Steve Nowicki
Lead IA: Michael Thibodeau
Production Company: Bandito Brother, LA
Director: Stewart Hendler
Director of Photography: Brett Pawlak
Executive Producer: Suzanne Hargrove
Line Producer: Hayden Roush
Editing House: Final Cut, NY
Editor: Patrick Colman
Assistant Editor: Dan Berk
Producer: Viet-An Nguyen
Executive Producer: Lauren Bleiweiss
Visual Effects: Cantina Creative, LA
Creative Director: Stephen Lawes
Lead Compositor: Andrew Furlong
Compositor: Vivian Wei
Compositor: Daniel Klahn
Producer: Sean Cushing
Sound Design: Snap Sound, LA
App Development: Ogmento, LA
Ogmento Credits:
Jeff Arenberg - Senior Programmer
Terrance Cohen - VP, Game Platforms
Tim Hernandez - VP, Production
Reagan Qiu - Programmer
Mark Sararu - Programmer
Brad Foxhoven - Co-Founder & Chief Marketing Officer
Brian Selzer - Co-Founder & President
Cole Van Nice - Executive Chairman