Lufthansa Film, Digital More Indian than you think by Czar, Kolle Rebbe Hamburg, Mrm New Delhi

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More Indian than you think

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Industry Airlines
Media Film, Digital, Interactive & Mobile
Market India
Agency Czar
Agency Kolle Rebbe Hamburg
Agency Mrm New Delhi
Released March 2017

Credits & Description

Alternative Title: Coach
Category: Transport, Tourism
Client: Lufthansa
Media: Film
Country: India
Advertising Agency: Mrm/Mccann, India
Agency: Kolle Rebbe & MRM
Production Company: CZAR Film
Director: Martin Werner
Executive Producer: Thorne Mutert
DOP: Jallo Faber
Production Servicing: LS Productions
Executive Producer: Sarah Drummond
Location Manager: Amy Morement
Date: March, 2017
Discover the story of a coach trying to defeat the Indians by driving his team to be more like Indians! Train like Indians, eat like Indians, even dance like Indians!
CZAR Film teams up with LS Productions to launch a new campaign for Lufthansa India, as Germany’s largest airliner opens more flight routes to India. Directed by CZAR’s Martin Werner, the film is centred on the story of a coach instructing his English team in the Indian way, from eating and training, to yoga and dancing.