Lupine Film, Digital The brightest online ad by Publicis Munich

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The brightest online ad

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Industry Household maintenance & pet products, Online Retail & E-stores
Media Film, Digital, Interactive & Mobile
Market Germany
Agency Publicis Munich
Director Philipp Lenner, Rocket Studios Medienproduktion
Executive Creative Director Stephan Ganser
Art Director Andreas Fisser
Client Service Director Andrea Kohlndorfer
Producer Stefan Pulster
Photographer Fotodesign Braune, Michael Braune
Editor Carolina Pereira
Released April 2013

Credits & Description

Media: Online
Category: House, Garden & Pets
Agency: Publicis
Brand: Lupine
Geo: Europe, Germany
Instead of just promoting the product we created a unique cross promotion between the BIKE Online Magazine and Lupine: Subscribers of BIKE could only read their magazine if they turned on the Lupine Bike Lamp. 100% attention for the product in use was only a beginning: Readers who shared the idea in their social networks automatically distributed a link to a sneak preview, where the Lupine Lamp only illuminated a smaller part of the magazine. To read the whole magazine users were asked to order a trial subscription.
Advertising Agency: Publicis, Munich, Germany
Client Service Director: Andrea Kohlndorfer
Executive Creative Director: Stephan Ganser
Art Director: Andreas Fisser
Concept: Andreas Fisser, Guido Faust, Sascha Dreschinski
Copywriters: Guido Faust, Sascha Dreschinski
Head of Digital Operations: Andreas Becker / Delius Klasing Interactive
Photographer: Michael Braune / Fotodesign Braune
Junior Art Buyer: Barbara Dennerlöhr
Producer: Stefan Pulster
Editor: Carolina Pereira
Director: Philipp Lenner / Rocket Studios Medienproduktion
Audio: Oliver Vorderbrügge / Orange Sound
Speaker: John Julian