Macaroni & Cheese Film, Digital MAC & JINX by Crispin Porter + Bogusky Miami

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Industry Grocery and Other foods
Media Film, Digital, Interactive & Mobile
Market United States
Agency Crispin Porter + Bogusky Miami
Art Director Courtney Bowditch
Copywriter Moon Yang
Designer Doug Menezes
Released February 2011

Credits & Description

Category: Community Applications
Advertiser: KRAFT
Product/Service: KRAFT MAC & CHEESE
Date of First Appearance: Feb 16 2011
Entry URL:
Worldwide Chief Creative Officer: Rob Reilly (CP+B)
Chief Creative Officer: Jeff Benjamin (CP+B)
Group Creative Directors: Bill Wright/James Dawson-Hollis/Matt O'Rourke (CP+B)
Associate Creative Directors: Cliff Leicht/Wendy Leicht (CP+B)
Copywriter: Moon Yang (CP+B)
Art Director: Courtney Bowditch (CP+B)
Director of Interactive Production: Ivan Perez-Armendariz (CP+B)
Executive Integrated Producer: Ryan Moreno (CP+B)
Integrated Producer: Chance Woodward (CP+B)
Executive Experience Director: Matt Walsh (CP+B)
Senior Experience Designer: Hanna Rosenblom (CP+B)
Experience Designer: Nam Nguyen (CP+B)
Creative Technology Director: Dan Fox (CP+B)
Interactive Design Director: Pelun Chen (CP+B)
Designer: Doug Menezes (CP+B)
VP Group Account Director: Kate Frazier (CP+B)
Content Management Supervisor: Tamsin Mariner (CP+B)
Content Supervisor: Spencer Holmes (CP+B)
Content Manager: Jessica Francis (CP+B)

English Synopsis
There are 140 million tweets a day on Twitter. And, amazingly, some are synchronized tweets from people expressing love for mac & cheese.

So Kraft Macaroni & Cheese invented a new Twitter game - Mac & Jinx - based on the traditional kids' game of jinxing.

When two people are found tweeting love for mac & cheese in unison, both of them are sent a message pointing out their shared cravings.

The first one to call "Jinx" by clicking the link and giving their address wins free Mac & Cheese and Mac & Jinx swag.