Macma Film, Digital Manboobs4boobs [30 sec] by David Buenos Aires

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Manboobs4boobs [30 sec]

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Industry Charities, Foundations, Volunteers
Media Film, Digital, Interactive & Mobile
Market Argentina
Agency David Buenos Aires
Executive Creative Director Joaquin Cubria, Ignacio Ferioli
Art Director Ricardo Casal
Copywriter Juan Javier Pena
Production Landia
Released October 2016


D&AD 2017
Digital Marketing Social Video Graphite Pencil
Creativity for Good Advertising & Marketing Communications /Not for Profit Wood Pencil

Credits & Description

Agency: David Buenos Aires
Client: Macma
Agency Producer: Brenda Morrison Fell
Agency Producer: Felipe Calvino
Art Director: Ricardo Casal
Copywriter: Juan Pena
Editor: Ana Svarz
Executive Creative Director: joaquin cubria
Executive Creative Director: Ignacio Ferioli
Executive Producer: Adrian Damario
Photographer: Nicolas Hardy
Producer: Thomas Amoedo
Production Company: Porta Estudio
Production Company: Cluster
Production Company: Landia
Account Handler: Emanuel Abeijon
Account Handler: Lucila Castellani
Account Handler: Brenda Ranieri
It’s very hard to get women to regularly check their breasts to help prevent breast cancer. However, they do check their phones an average of 110 times a day. Therefore, we decided to spread our message in a format that would grant us visibility on these devices using social platforms to achieve it. The campaign is based on a series of tutorial videos that each begin with a woman about to perform a breast self-exam. By the moment she takes of her shirt a man steps into frame and she “borrows” his breasts to avoid censorship and demonstrate this early detection technique clearly step by step.