Macy's: Believe-o-Magic App by J. Walter Thompson New York for Macy's

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Industry Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market United States
Agency J. Walter Thompson New York
Executive Creative Director Matt Macdonald
Copywriter Emily Sander
Producer Catherine Christiansen
Released November 2011

Awards

One Show 2012
One Show Entertainment Branded Applications / Branded applications Merit

Credits & Description

Advertising Agency: JWT, New York, USA
Chief Creative Officer: Peter Nicholson
Executive Creative Director: Matt MacDonald
Creative Directors: Craig Love, Shayne Millington, Lea Ladera
Art Directors: Chad Baker, Joseph Merkeley
Copywriter: Emily Sander
Planner: Jonathan Fletcher
Directors of Digital Production: Suzanne Molinaro, Pam Scheideler
Director of Brand Production: Sergio Lopez
Director of Creative Technology: Martin Legowiecki
Executive Producer: Brenda Fogg, Robin Feldman
Producer: Catherine Christiansen
Production Design / QA: Jenny Horn, William Creedle, Mishu Hassan
Account Executives: Angela Rebong Brown, Elizabeth Fitzgerald
Business Director: Claire Capeci
Production Companies: Metaio, The Ebeling Group
Media Agency: MEC

The Film titled Macy's: Believe-o-Magic App was done by J. Walter Thompson New York advertising agency for product: Macy's (brand: Macy's) in United States. It was released in Nov 2011.