How to play the Macy's Wish Writer App by J. Walter Thompson New York for Macy's

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How to play the Macy's Wish Writer App

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Industry Department Stores & Shopping Malls, Mobile applications
Media Film, Digital, Interactive & Mobile
Market United States
Agency J. Walter Thompson New York
Creative Director Robert Sethi
Producer Anastasia Von Rahl, Leslie Vaughn, Jenny Greenfield
Editor Aaron Tompkins, Christopher Mitchell
Production Smuggler
Director Filip Engstrom
Released November 2015

Credits & Description

Office: J. Walter Thompson New York
Client: Macy’s
Break Date: 11/02/15
Exposure: National TV, Cable, Online, Social, Apple App Store, Google Play Store
Project Name: Believe 2015 – The Wish Writer
Ad Title: The Wish Writer
Brief Description: Just when a young girl is finding it hard to believe in the spirit of the holidays, she and her brother discover a pen with magical wish-granting powers. Watch as they spread the magic of giving and generosity throughout town — one wish at a time.   
FULL TEAM – MACY’S BELIEVE 2015 – THE WISH WRITER
Executive Creative Directors: Jon Zast, Andy Carrigan
Creative Directors: Karl Ackermann, Dominic Al-Samarraie, Matt Zavala
Senior Art Director: Jordan Young
Senior Copywriters: Carl Mallia, Justin Pedone
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Head of Integrated Production: Lisa Setten
Head of Digital Production: Jennifer Usdan McBride
Executive Producer, Broadcast: Mary Ellen Verrusio
Senior Producer, Broadcast: Chad Utsch
Senior Producer, Broadcast: Erika Dutton (App Demo)
Executive Producer, Digital: Julie Renwick
Executive Producer, Print & Product: Lauren Eberhardt
Director of Music: Paul Greco
Music: “Believe,” composed and arranged by Dan Zank
Project Manager: Savannah Enright
Director of Integrated Business Affairs: Julia Clark
Senior Business Manager: Emily Nargi
Packaging Design: Aaron Padin, Soyeon Yoo, Katie Bourgeois, Emely Perez, Hyunseo Yoo
Macy’s Client Team:
Martine Reardon, Chief Marketing Officer, Macy’s Inc.
Joseph Feczko, SVP Innovation, Integration, Broadcast & Special Production
Betsy Spence, GVP Integrated Marketing
Isaac Mark, VP Integrated Marketing
Audrey DeShong, Director Integrated Marketing
Alison Mandelker-Burnett, Manager Integrated Marketing
App Development Partner: MediaMonks
Product Design: 10xBETA
Product Manufacturing: Bamko
Film Production Company: Smuggler
Film Director: Filip Engstrom
Film VFX & Design Company: The Mill, Los Angeles
Film Editorial Company: Rock Paper Scissors, New York
Film Music House: Yessian Sound
Media Agency: Carat
PRODUCT DESIGN TEAM
Executive Creative Directors: Jon Zast, Andy Carrigan
Creative Directors: Karl Ackermann, Dominic Al-Samarraie, Matt Zavala
Senior Art Director: Jordan Young
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Executive Producer, Digital: Julie Renwick
Executive Producer, Print & Product: Lauren Eberhardt
Project Manager: Savannah Enright
Packaging Design: Aaron Padin, Soyeon Yoo, Katie Bourgeois, Emely Perez, Hyunseo Yoo
Macy’s Client Team:
Martine Reardon, Chief Marketing Officer, Macy’s Inc.
Joseph Feczko, SVP Innovation, Integration, Broadcast & Special Production
Betsy Spence, GVP Integrated Marketing
Isaac Mark, VP Integrated Marketing
Audrey DeShong, Director Integrated Marketing
Alison Mandelker-Burnett, Manager Integrated Marketing
Product Design: 10xBETA
Product Manufacturing: Bamko
Packaging Post-Production: Hogarth

APP DEVELOPMENT TEAM
Executive Creative Directors: Jon Zast, Andy Carrigan
Creative Directors: Karl Ackermann, Dominic Al-Samarraie
Senior Art Director: Jordan Young
Senior Copywriter: Justin Pedone
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Head of Digital Production: Jennifer Usdan McBride
Executive Producer, Digital: Julie Renwick
Senior Producer, Broadcast: Erika Dutton (App Demo)
Project Manager: Savannah Enright
Technical Director: William Mincy
Quality Assurance: Sujay Debsikdar
User Experience Director: Jennifer Lash
Macy’s Client Team:
Martine Reardon, Chief Marketing Officer, Macy’s Inc.
Joseph Feczko, SVP Innovation, Integration, Broadcast & Special Production
Betsy Spence, GVP Integrated Marketing
Isaac Mark, VP Integrated Marketing
Audrey DeShong, Director Integrated Marketing
Alison Mandelker-Burnett, Manager Integrated Marketing
App Development Partner: MediaMonks
FILM PRODUCTION TEAM
Executive Creative Directors: Jon Zast, Andy Carrigan
Senior Art Director: Jordan Young
Senior Copywriter: Carl Mallia
Worldwide Chief Creative Officer: Matt Eastwood
Chief Creative Officer, New York: Adam Kerj
Planning: Barry Walker, Robin Bardolia
Global President, Retail: Claire Capeci
Account Management: Angela Rebong Brown, Jenai Domingo
Head of Integrated Production: Lisa Setten
Executive Producer, Broadcast: Mary Ellen Verrusio
Senior Producer, Broadcast: Chad Utsch
Director of Music: Paul Greco
Project Manager: Savannah Enright
Macy’s Client Team:
Joseph Feczko, SVP Innovation, Integration, Broadcast & Special Production
Betsy Spence, GVP Integrated Marketing
Isaac Mark, VP Integrated Marketing
Audrey DeShong, Director Integrated Marketing
Alison Mandelker-Burnett, Manager Integrated Marketing
Production Company: Smuggler
Director: Filip Engstrom
Executive Producer: Shannon Jones
Producer: Leslie Vaughn
Director of Photography: Jakob Ihre
Editorial Company: Rock Paper Scissors, New York
Editor: Aaron Tompkins & Christopher Mitchell
Assistant Editor: Luke Thorpe
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield
VFX & Design Company: The Mill, Los Angeles
Executive Producer: Sue Troyan
Producer: Anastasia Von Rahl
Production Coordinator: Karina Slater
Shoot Supervisor: John Shirley
Creative Director: Robert Sethi
2D Lead Artist: John Shirley
3D Lead Artist: Rasha Shalaby
2D Artists: Jason Bergman, Alex Candlish, Don Kim
3D Artists: Brett Angelillis, Blake Guest, Charles Storniolo, Jason Monroe, Kenzie Chen, Kelvin Liang, Juan Zavala, Nick Lines, Sharlene Lin, James Ma, Jason Jansky, Martin Rivera, Katie Yancey
Matte Painting: Gawain Liddiard, Jie Shou, Michael Aceves, Zach Christian
Art Department: Brett Lopinsky, Matthew Dobrez, Kelsey Napier, Gary Marschka
Colorist: Adam Scott
Music: Yessian
CCO – Brian Yessian
Composer/ Arranger: Dan Zank
Executive Producer: Marlene Bartos
Audio Engineer: Weston Fonger