Magazine Luiza: Offer Shortener by Ogilvy Sao Paulo for Magazine Luiza

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Magazine Luiza: Offer Shortener

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Industry Retail, Distribution & Rental companies
Media Film, Digital, Interactive & Mobile
Market Brazil
Agency Ogilvy Sao Paulo
Art Director Micky Huang
Copywriter Leandro Neves
Released June 2012

Credits & Description

Media: Online
Geo: Brazil
Category: Media
Agency: Ogilvy
Brand: Magazine Luiza
Magazine Luiza, one of the biggest department stores in Brazil, wanted to prove their prices are unbeatable and boost the sales of their online store.
Ogilvy Brazil created a new online tool, designed especially for Short Time Promotions. It’s a URL shortener that shortens prices.
Advertising Agency: Ogilvy & Mather, São Paulo, Brazil
Chief Creative Office: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Fred Saldanha, Eduardo Marques
Head of Digital: Daniel Tártaro
Copywriter: Leandro Neves
Art Director: Micky Huang