|Industry||Charities, Foundations, Volunteers|
|Media||Film, Digital, Interactive & Mobile|
|Agency||Publicis Life Brands Resolute London|
|Production||Rich Gold Media|
Credits & Description
The identity of the Secret CEO, the star of an innovative and ground-breaking new digital campaign film by Malaria No More UK, is unveiled today on World Malaria Day. The 90 second promo film, voiced by Episodes actor Stephen Mangan, launches the Putting Malaria Out of Business campaign. The film was made by advertising agency Publicis LifeBrands as part of their Extraordinary Ideas pro-bono programme. Directed by Rich Gold of Rich Gold Media.