|Industry||Apparel, Clothing & Footwear|
|Media||Film, Digital, Interactive & Mobile|
|Agency||McCann Erickson Frankfurt|
|Executive Creative Director||Martin Biela|
|Creative Director||Dominik Heinrich, Mark Hollering|
Credits & Description
Over 150 years now Mammut has been known to be a specialised outfitter for outdoor activities in the sport goods market. Today, mountain-climbing customers like to inform themselves online about certain products, but they mainly buy offline in the stores. In order to seamlessly connect these two worlds, MRM//McCann developed the Beacon.Store infrastructure, which visually displays the customerâs favourite products when entering the store â but without having to use a smartphone.