Mammut Film, Digital Beacon.Store the retail ecosystem for hands-free shopping by McCann Erickson Frankfurt

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Beacon.Store the retail ecosystem for hands-free shopping

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Industry Apparel, Clothing & Footwear
Media Film, Digital, Interactive & Mobile
Market Germany
Agency McCann Erickson Frankfurt
Executive Creative Director Martin Biela
Creative Director Dominik Heinrich, Mark Hollering
Released June 2014

Credits & Description

Over 150 years now Mammut has been known to be a specialised outfitter for outdoor activities in the sport goods market. Today, mountain-climbing customers like to inform themselves online about certain products, but they mainly buy offline in the stores. In order to seamlessly connect these two worlds, MRM//McCann developed the Beacon.Store infrastructure, which visually displays the customerâs favourite products when entering the store â but without having to use a smartphone.
Category: Clothing & footwear
Client: Mammut Germany
Agency: MRM//McCANN
Country: Germany
Campaign file: Download campaign file
Chief Creative Officer: Elke Klinkhammer
Executive Creative Director: Martin Biela
Creative Director: Dominik Heinrich
Creative Director: Mark Hollering
Account Director: Suzana Mitrasinovic
Normann Joseph, Sen. Software Developer