Maple Leaf Foods Film, Digital Change Your Life With Bacon by John St

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Change Your Life With Bacon

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Industry Sausage and meat products
Media Film, Digital, Interactive & Mobile
Market Canada
Agency John St
Director Will Beauchamp, Jamie Cussen
Art Director Denver Eastman
Editor Anne Feldman
Production Aircastle Films
Released July 2013

Credits & Description

This is one Mom's amazing story of how she changed her life with bacon. It's time to tell the world about its incredible power and we hope her story inspires you to change your life. Check out the other videos to see the power of bacon in action. Watch it. Share it. Live it. Eat it.
Together with our fans, we're working hard to change the lives of 10,000 Canadians in need. Share this video and Maple leaf will donate a wholesome meal on your behalf to local food banks across Canada.
john st. credits:
Client: Maple Leaf Foods
Title: Change Your Life With Bacon
Agency: john st.
Creative Directors: Stephen Jurisic, Angus Tucker
Copy Writer: Jacob Greer
Art Director: Denver Eastman
Agency Producer: Anna Neilson
Account Service: Amelia MacGregor and Heather Crawley
Brand Experience/Planning: Allison Coggins
Director: Will Beauchamp/Jamie Cussen
Production Company: Aircastle Films
Exec Producer: Will Beauchamp/Jamie Cussen
Line Producer: Lauren Corber
Editorial: Aircastle Films
Editor: Anne Feldman
Post Production: Aircastle Films/Susan Armstrong
Casting: Jigsaw Casting
Casting Director: Shasta Lutz