Marca Film, Digital Who’s Your Daddy by FCB Madrid

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Who’s Your Daddy

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Industry Publishing, streaming & media
Media Film, Digital, Interactive & Mobile
Market Spain
Agency FCB Madrid
Executive Creative Director Pedro Soler
Art Director Beto Pérez, Manfred González
Copywriter Olga Viejo, Ana Amador
Production Bosalay Producciones
Director Albert Sala
Executive Creative Director Antonio Pacheco
Producer Pablo Zorrilla
Released April 2016

Credits & Description

Original Title: ¡Descubre si tienes un padre futbolístico!
Brand: Marca
Media: Online
Category: Media
Agency: FCB
Geo: Spain
Marca: Your father
Advertising Agency: FCB Spain, Madrid, Spain
Executive Creative Director: Pedro Soler, Antonio Pacheco
Art Directors: Manfred González, Beto Pérez
Copywriters: Ana Amador, Olga Viejo
Director of digital development: Carlos Lainez
Digital development: Miguel Iglesias
Documentation: Manolo Leal, Ignacio de Castro, Pablo Soler del Pozo
Head of Strategy: Manuel López
Account director: Antonio Otero
Production: Bosalay Producciones
Producer: Pablo Zorrilla
Film director: Albert Sala
Published: April 2016
It’s been proved that when a football team wins the Champions League, “La Liga” or any kind of trophy, it produces a baby boom effect among its supporters (widely known as “El Iniestazo”, in honor of the goal scored by Andrés Iniesta in 2009 and that put the spotlight on this phenomenon). That’s why FCB Spain and MARCA, the first sports newspaper in Spain, have created, a web that lets you know if you have your own Iniesta to blame. The site allows you to know if your conception date is related to a sporting success of your father’s team and, therefore, if a particular player was the cause of your merry birth. If you were born between 1956 and 2015, this is your chance to know if you are the son of a champion.