Priceless surprice by McCann London for Mastercard

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Priceless surprice

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Industry Shows, Events & Festivals, Banking & Financial Services
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency McCann London
Chief Creative Officer Laurence Thomson, Rob Doubal
Creative Director Simon Hepton, Matt Crabtree
Creative Adam Bernet, Rory Tregaskis

Production Craft
Director Blake Claridge
Released February 2017

Credits & Description

Alternative Title: Live the Priceless Side of Music with Robbie Williams
Media: Experiential
Client: Mastercard
Product: BRIT Awards 2017
Agency
: McCann London

Chief Creative Officers: 
Rob Doubal & Laurence Thomson

Creative Directors
: Matt Crabtree & Simon Hepton

Creatives
: Adam Bernet & Rory Tregaskis

Managing Partner
: Rob Smith


Business Lead
: Tom Vick

Account Director
: Jaclyn Kaminski

Planner James Appleby

Project Director: 
Richard Ross

Production Company: 
Craft London

Director
: Blake Claridge

Head of Production
: Sergio Lopez

Executive Producer / Producer: 
Zara Balfour

Production Manager
: Rosanna Gouldman

DoP
: Berndt Wiese

Sound Recordist: Ashok Kumar

Live Sound: Output Audio

Editor
: Max Downey, Mike Harris & Graham Taylor at Craft

Sound Mix
: Adam Smyth & Chris Gilbert at Craft

Grade Framestore

Post: 
Andy Tusabe at Craft

Description:
McCann London brings creativity to Mastercard’s BRITs 2017 activity with Robbie Williams and new tagline
Wednesday 22nd February: McCann London kicks off its latest creative for Mastercard - the headline sponsor of The BRIT Awards 2017 - ahead of today’s event at The O2. The campaign uses the new ‘Priceless Side of Music’ tagline and features a Priceless Surprise in which a major star delivers the surprise of a lifetime to a deserving Mastercard holder.
This year superstar Robbie Williams delivers the Priceless Surprise in the shape of an intimate performance for a fan who thought she was taking part in a documentary. Williams, who last year received The BRITs Icon Award, follows a number of global stars who have taken part in Mastercard’s Priceless Surprises, including Mark Ronson, Ellie Goulding, Kylie and Mary J Blige.
Launching ahead of The BRIT Awards 2017 which takes place this evening, the campaign uses the new tagline: ‘Priceless Side of Music’.
MasterCard’s global music strategy - to demonstrate the effect music has on people physically, emotionally and culturally - underpins this activity. McCann London’s work includes the creation of a series of idents for The BRIT Awards 2017 on ITV, out-of-home at The O2 venue and the Greenwich area, animated banners for The O2, and a print and digital campaign for The Telegraph.