Mazda Film, Digital Be Moved Like Never Before by CHE Proximity Australia

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Be Moved Like Never Before

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Industry Cars
Media Film, Digital, Interactive & Mobile
Market Australia
Agency CHE Proximity Australia
Creative Director Andrew Van Der Westhuyzen, Dom Megna, Rogan Briggs
Art Director Amy Weston
Copywriter Leah Dunkley
Production Collider
Director Tim Richardson
Released May 2017

Credits & Description

This film for Mazda's new CX-3 set out to represents Mazda’s design mantra: The Soul of Motion. Inspired by this ideology, the narrative was approached as a motion-sculpture, a striking work of art shaped by the most powerful and graceful expression of human movement: dance. Careful choreography and bespoke VFX techniques combined as a potent and iconic signature of movement. The highly architectural setting (the Alter) was carefully designed to hero the presence of the car and provide a focus for the dance performance.
Category: Automotive
Client: Mazda Australia
Agency: CHE proximity Melbourne
Production: Collider Pty Ltd
Country: Australia
Director: Tim Richardson
Creative Director: Rogan Briggs
Creative Director: Dom Megna
Creative Director: Andrew van der Westhuyzen
Art Director: Amy Weston
Copywriter: Leah Dunkley
Producer: olivia hantken
Executive Producer: Rachael Ford-Davies
DoP: Ross Emery
Agency Producer: Justine Kubale