|Media||Film, Digital, Interactive & Mobile|
|Agency||CHE Proximity Australia|
|Creative Director||Andrew Van Der Westhuyzen, Dom Megna, Rogan Briggs|
|Art Director||Amy Weston|
Credits & Description
This film for Mazda's new CX-3 set out to represents Mazda’s design mantra: The Soul of Motion. Inspired by this ideology, the narrative was approached as a motion-sculpture, a striking work of art shaped by the most powerful and graceful expression of human movement: dance. Careful choreography and bespoke VFX techniques combined as a potent and iconic signature of movement. The highly architectural setting (the Alter) was carefully designed to hero the presence of the car and provide a focus for the dance performance.