|Media||Film, Digital, Interactive & Mobile|
|Agency||BBR Saatchi & Saatchi Israel|
|Executive Creative Director||Jonathan Lang|
|Director||Yoram Ever- Hadani|
Credits & Description
For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited.