|Industry||Advertising agencies, Business equipment & services|
|Media||Film, Digital, Interactive & Mobile|
|Agency||McCann Tel Aviv|
|Creative Director||Tal Perelmuter|
|Art Director||Dana Moshkowitz|
Credits & Description
A viral wanted campaign for Mccann Erickson creative department, using the insight that at the end of every year, when the deadline for creative festivals is almost over, agencies start making Probono ghosts in order to win prizes.