McDonald's Film, Digital Spark by Cossette Toronto

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market Canada
Agency Cossette Toronto
Director Common Good
Art Director Angela Sung
Copywriter Rachel Abrams
Released February 2013

Credits & Description

Media: Online
Category: Food
Agency: Cossette
Brand: McDonald's
Geo: Americas, Canada
In this made for internet pre-roll ad, the sauce from McDonald's new Spicy Thai McBistro sandwich drips and ignites the playhead below. We watch as a spark moves along with the timing of the video player until it ignites the whole frame.

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David Daga, Matthew Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Director: Common Good
Published: February 2013