McDonald's Film, Digital TrackMyMacca's by Acne Production, DDB Sydney

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TrackMyMacca's

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market Australia
Agency Acne Production
Executive Creative Director Darwin Tomlinson
Creative Director Kalle Hellzã©N
Art Director Stevie Laux
Designer Carl Frauschiel
Agency DDB Sydney
Executive Creative Director Dylan Harrison
Creative Nick Pringle, Steve Wakelam
Released January 2013

Awards

NEXT AWARDS 2013
MOBILE - Shortlist

Credits & Description

Discover how you can turn your iPhone into an ingredient tracker and get the lowdown on some of your Macca's favourites Site from DDB, Sydney
Category: Food
Client: McDonald`s
Agency: DDB Sydney
Production: Acne Production
Country: Australia
Executive Creative Director: Dylan Harrison
Executive Creative Director: Darwin Tomlinson
Creative Director: Nick Pringle
Creative Director: Steve Wakelam
Creative: Nick Pringle
Creative: Steve Wakelam
Executive Producer: Jeroen Jedeloo
Digital Project Manager: Amanda Birrell
Account Director: daniel lipman
Planner: Ryan Richards
Designer: Carl Frauschiel
Managing Partner: Richard Morewood, DDB
Senior Business Director: Daniel Lipman, DDB
Business Manager: Harry Towle, DDB
Head of Media Relations: Tina Alldis, Mango Sydney
Technical director: Ferdinand Haratua, Tribal DDB
User Experience: Barth Wahlen, DDB
Partners: ACNE Production
Production Company: ACNE Production
Executive Producer: Fran McGivern
Senior Digital Producer: Jacinte Faria
Interactive Director: Martin Pagh Ludvigsen
Developers: Matt Schoen + Jono Forbes
Creative Director: Kalle Hellzén
Senior Art Director: Stevie Laux
3D Design + Animation: Franco Barroeta
Associate Producer: Tina Avanessian
Producers: Jacinte Faria and Tina Avanessian
Technical Direction: Martin Ludvigsen
Art Director: Stevie Laux
App Animation Design: Franco
Video Production HouseCompany: And so they were
Video Animation Design: Camille Chu