McDonald's: Pick N Play by DDB Stockholm for McDonald's

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market Sweden
Agency DDB Stockholm
Creative Director Andreas Dahlqvist
Art Director Fredrik Simonsson, Gustav Holm, Lisa Karlsson
Copywriter Daniel Vaccino, Magnus Jakobsson, Martin Lindestaf
Designer Pm Jonsson
Released June 2011

Credits & Description

McDonaldâs via DDB Stockholm recently used an interactive billboard game in Stockholm called Pick nâ Play to offer free food from a nearby restaurant. This was the latest in agency DDB Stockholmâs innovative outdoor advertisements for the fast food giant.


Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonaldâs restaurant.

Category: Food
Client: McDonald's
Agency: DDB Stockholm
Country: Sweden
Creative Director: Andreas Dahlqvist
Art Director: fredrik simonsson
Art Director: Lisa Karlsson
Art Director: Gustav Holm
Copywriter: Martin Lindestaf
Copywriter: Daniel Vaccino
Copywriter: Magnus Jakobsson
Digital Project Manager: Merwan Maaruf
Designer: PM Jonsson

The Film titled McDonald's: Pick N Play was done by DDB Stockholm advertising agency for product: Mcdonald's (brand: McDonald's) in Sweden. It was released in Jun 2011.