South Carolina Stack by Leo Burnett London for McDonald's

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South Carolina Stack

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market United Kingdom
Agency Leo Burnett London
Creative Director Chaka Sobhani, Matt Lee, Peter Heyes
Art Director Gareth Butters
Copywriter Laura Randall
Account Executive Gracie Smith
Production Blink Productions
Director The Bobbsey Twins
Producer Sam Levene
Production Moxie Pictures
Director Myles New
Producer Ally Mee
Released May 2017

Credits & Description

Category: Food
Brand: Mcdonald's
Media: TV
Country: United Kingdom
Advetising Agency: Leo Burnett, London, Uk
Art Director: Gareth Butters
Copywriter: Laura Randall
Board Account Director: Victoria Reiz
Account Director: Beth Watts
Senior Account Manager: Jack Brenman
Account Executive: Gracie Smith
Agency Producer: Jack Robinson
Date: May, 2017
Description:
The idea is that the promotion allows customers to ‘go all out’ – with a bigger, louder experience than they have come to expect. McDonald’s ‘Great Tastes of America’ burgers give us Brits the excuse to indulge in a little bit of this flashier version of their normal McDonald’s experience.