McDonald's Film, Digital Sunday Afternoon by DDB Paris

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Sunday Afternoon

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market France
Agency DDB Paris
Creative Director Melanie Pennec
Art Director Thibaut Pirioux
Released October 2018

Credits & Description

Category: Food
Brand: Mcdonald's
Media: Online
Country: France
Advertising Agency: Ddb Paris, France
Executive Creative Director: Alexander Kalchev
Creative Director: Mélanie Pennec
Art Director: Thibaut Pirioux
Head of TV Prod: Corinne Persch
Tv Prod: Johanna Lubin
Planner: Cédric Ledoux
Agency Supervisors: Paul Ducré, Julianne Sanson Ribaut, Noémie Pitois
Production: Stink
Director: Emma Luchini
Dop: Christophe Beaucarne
Producer: Marine Garnier
Director Of Production: Bertille Muguet
Post-production: Mikros Image
Sound Production: Cédric Boit, Clément Reynaud / Studio 5
Production Company Producer: Marine Garnier
Production Company Producer: Bertille Muguet
Sound Studio: Studio 5
Post production: Mikros Image
Head of Production: corinne persch
Advertiser Supervisor : Xavier Royaux, José Jacinto, Benoit Kolb, Clara Guitaut
Sound Producer : Cédric Boit, Clément Reynaud
Published: October 2018
The Everyone’s-a-Winner Monopoly game is back at McDonald’s. It’s a great game because, as the name suggests, every player wins each time.
Which is good if you’re one of those types known as sore losers.
OK, so now you’re frowning as you read this press release, thinking hard: “Me? A sore loser? Never!”
Right, for sure. But perhaps you are one a bit though, eh? Just sometimes?
It’d be entirely normal if you were! Because no-one likes losing in life!
Which makes McDonald’s convenient: there, you’re bound to win each time!
That’s precisely the idea DDB Paris tried to represent in three sketches, which have been broadcast on television and the internet since 15 October.
Three types of sore losers in three sketches produced by film director Emma Luchini and creative director Mélanie Pennec:
“Sore losers. It’s a really challenging theme. These characters have to move us. We’ve got to identify with them. Like blunderers, hypochondriacs and cheapskates, sore losers are eternally comical figures. There’s something profoundly human about them. But to create them, you need real-life scenarios first. These characters have to actually exist. They can’t look like puppets in fake dialogues.”