The Boy Who Loves to Study by Leo Burnett Manila for McDonald's

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The Boy Who Loves to Study

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Industry Fast food
Media Film, Digital, Interactive & Mobile
Market Philippines
Agency Leo Burnett Manila
Released December 2016

Awards

ADFEST 2017
Interactive Lotus Viral Vdo Silver
Film Lotus Internet Film: Corporate Image Bronze

Credits & Description

Leo Burnett Manila has released the story of how a simple picture changed a little boy's life in this McDonald's #ShareTheLove campaign.
Media: Web Film
Category: Restaurants & fast food
Client: McDonalds
Agency: Leo Burnett Manila
Country: Philippines
Company Entering: Leo Burnett Manila, Manila
Brand: Mcdonalds
Advertiser: Mcdonalds Philippines
Agency: Leo Burnett Group Manila, Manila
Chief Creative Officer: Raoul Panes
Creative Director: Mela Advincula
Copywriter: Raoul Panes/Keena Jauregui
Art Director: Mela Advincula/Spiro Barroga/Sara Sarmiento
Account Director: Donny Dingcong/Judy Buenviaje Medina
Account Manager: Maik Alturas/Mary Pahati
Film Production Company: Filmex, Manila
Director: Paolo Villaluna
Executive Producer: Concon Limbo
Film Producer: Tria Sordan
Post-Production Company: Optima, Manila
Sound Production Company: Hit Productions, Manila
English Synopsis:
In 2015, Medical Student Joyce Torre Franca Took A Photo Of Homeless Boy Daniel Cabrera Studying By The Light Of A Mcdonalds Store In The Philippines. Joyce Shared It On Her Facebook Page And It Immediately Went Viral, Inspiring Thousands. The News Was Picked Up By Local And International Media, Spurring Donations From All Over The World For Daniel And His Family. This Film Relives That Fateful Night And Their Touching Reunion One Year Later.