#ShootTheCookies by Hello Sunshine for Mcvitie's

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Industry Biscuits
Media Film, Digital, Interactive & Mobile
Market France
Agency Hello Sunshine
Released April 2014


Cristal Awards, 2014
CONSUMER MARKETING Best use of digital in a promotional campaign CRISTAL
CONSUMER MARKETING Best use of direct marketing led by digital & social SAPPHIRE
CONSUMER MARKETING Best use of promo & activation led by digital & social SAPPHIRE

Credits & Description

Brand : McVitie's
Agency: Hello Sunshine (Fred & Farid Group)
Chief Creative Officers: Fred & Farid
Creative Directors: Marc Badinand, Laurent Toth
Digital Copywriter: Anna Gadecka
Digital Art Directors: Souleman Diallo, Raphael Almazan
Digital Production Company: Killdeath
Digital Producer: Yael Eligoulachvili (Killdeath)
Digital artist: William Mazaud (Killdeath)
Brand Supervisors: Anthony Francheterre, Marc Auclair, Elsa Touzet, Antoine Puechbroussou
Account Supervisors : Isabelle Constant, Lennie Stern, Edith Chapin
Digital Producers: Bao Tu Ngoc, Benjamin Bouzerau - Levy, Sacha Guyon
Media Strategists : Pascal Crifo, Julien Leveque